Digital marketing is the marketing of products or services utilizing digital technology, principally on the Internet, yet in addition including cell phones, display advertising, and some other digital medium. Digital marketing techniques, for example, search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, influencer marketing, content automation, campaign marketing, information-driven marketing. Not only this all these techniques have there owned sub-category for which you need to be smart.
All these digital marketing techniques require tools to get the desired results. Here are some digital marketing tools that can be a savior.
Moz is a SaaS-based organization situated in Seattle that sells inbound marketing and marketing analytics software memberships.
Moz offers SEO tools that incorporate keyword research, link building, site reviews, and page optimization insights so as to help organizations to have a superior perspective on the position they have on web search engines and how to improve their positioning.
Moz has also developed a search engine ranking score that is DA (domain authority). This helps a marketer to understand how well a domain can rank on the search engine. In the same way, there is an another term which was also developed by Moz known as PA(Page Authority), his help marketer to determine how well a particular page will perform on the web.
Other than this Moz also provides a competitor analysis that helps you understand well your competitors.
Ahrefs is another famous digital marketing tool. It also has the same feature as Moz has, it provides tool likes
- Site Explorer- It provides relevant data regarding the website like no. of backlinks, referring domains and other data regarding the same.
- Content Explorer: Content Explorer enables writers and content marketers to locate the most shared and ‘connected to’ content.
- Keyword Explorer: This keyword explorer provides information regarding keywords like keyword difficulty, search volume, clicks.
- Site audits: Site Audits crawls each and every page of the websites and it provides SEO scores.
and much more.
It is a digital marketing tool that does keyword research, competitor analysis, backlink analysis and many more. It also provides details about the ads. If your website is on WordPress then you can install its plugin on the website.
Hootsuite is a social media automation tool. It helps you in automating the post for your social media account. You can configure its dashboard according to your convenience. It also has a calendar from there you can schedule your post. Hootsuite also provides a feature from there you can promote your post on social media.