Netflix, the worldwide streaming service provider, has affirmed that it will reveal a more affordable membership plan for India. This was reported at the Q2 2019 profit call, as the organization hopes to quicken development in India and get more subscribers ready.
The date for this new membership plan isn’t affirmed, nor are the definite particulars as far as the expense or the substance that it will enable access to, yet it will be made available in this quarter itself.
“After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans. We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5). We will continue to learn more after launch of this plan, “Reed Hastings, CEO, Netflix
In India, Netflix faces rivalry from Hotstar which offers Hotstar VIP at ₹ 365 every year and Hotstar Premium arrangement evaluated at ₹199 every month or ₹ 999 every year, Amazon Prime Video which is valued at ₹129 every month or ₹999 every year for the Prime membership that additionally incorporates different advantages like Amazon Music and Free Amazon delivery, Sony Liv which charges ₹499 every year for Premium and Zee5 which costs ₹999 every year for the All Access Pack.
Netflix India Subscription Charges
At present, Netflix offers three membership plans in India—Rs 500 (Standard Definition and spilling on one gadget), ₹650 (High Definition and streaming on two gadgets) and ₹800 (Ultra HD streaming on 4 gadgets at the same time).
So the cheapest Netflix which is ₹500 per month will cost you ₹6000 per year which is way more expensive than, what other streaming services are charging. In 999 plan Hotstar is also treating live Cricket, IPL, ISL. Pro-kabaddi, Epl, and other sporting events.
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The profit call recommended that Q2 2019 was not a decent period for Netflix. The organization included 2.7 million new subscribers all around the world in the quarter finishing June, which is altogether lesser than the 5 million new subscribers they had assessed. The streaming service likewise lost around 130,000 subscribers in the United States, due to the increase in membership costs prior this year.
Netflix hinted that the new plan will cost somewhere around ₹300 or lower.